Hatter

The Hatter (帽子屋さん Bōshiyasan) is a major character in Succubus in Wonderland. She runs the main shop available throughout the game, and also allows the player to reset their memories of defeat and their virginity. She is also an optional boss and companion.

Personality
The Hatter is strongly interested in money, and runs a line of shops in order to make money. As shown when Reto and Lewis confront the March Hare, she will not even help her friends in fights if money is not involved. Despite this, she seems to be willing to put aside profit if it means opposing the Queen of Hearts: she heals Lewis (the Queen's runaway daughter) free of charge, paralyses the Queen's soldiers, and (immediately before the final battle with the Queen) sells items to Reto at a reduced cost.

The Hatter is friends with the March Hare and the Dormouse, often holding tea parties with the former. That said, as noted above, she will not bother to help them in fights. She also threatens to put the Dormouse into a teapot at one point.

Background
The Hatter runs a number of shops across Wonderland. At some point prior to the start of the game, the Queen of Hearts fell under a curse that caused her to change into a cruel tyrant. The Hatter was somehow able to learn about these events.

Succubus in Wonderland
Reto (a human boy who's fallen in to Wonderland) and Lewis can run into the Hatter several times throughout their journey, starting from the shop in Mel Village.

At one point, Lewis has her power drained by other succubi, so Reto brings her to the Hatter for treatment. The Hatter gives her a special drug to help her recover. When Lewis wakes up, the Hatter explains the situation and says that she won't charge for providing this treatment, as a special favour to the princess. She then leaves.

At one point, the Hatter visits the March Hare for a tea party, and coincidentally meets Reto and Lewis again, who are here to speak with the March Hare. If they speak to her, she says she won't intervene in their issue with March Hare, since money isn't involved. The two confront March Hare and then are about to leave the house, at which point the Hatter asks Lewis what she plans on doing about Hearts Day (an upcoming holiday, on which the Queen of Hearts plans to execute many succubi to increase her own power). She says that Lewis is the only one who can stop it. Lewis says she can't fight her mother and this is why she accompanies Reto, then tries to cover up her slip of the tongue. The Hatter says that Lewis will be able to surpass her mother, but Lewis still leaves the house along with Reto. Afterwards, the Hatter briefly talks to herself.

When Reto and Lewis (now joined by Carroll) confront the Queen of Hearts, the Hatter comes to their aid, along with Cheshire Cat. The Hatter uses one of her treasures to paralyze the Queen's soldiers, though she comments that the Queen is too powerful to be paralyzed in this way. She says that she's here because she dislikes a recent tax increase ordered by the Queen, though she's also doing this as a favour to Reto. The Queen suddenly groans and, with her original personality, warns her daughters to run. She teleports them all away.

The Hatter notes how the curse was briefly broken by the Queen feeling strong emotions, and that it should be possible to break her curse entirely. On the other hand, she warns them that if they lose to the Queen, Lewis and Carroll will be absorbed while Reto will also face a terrible fate. She wishes them good luck. For this occasion only, she offers her goods at a discount. Afterwards, Reto's group confronts the Queen again and succeeds in breaking her curse.

With the Queen back to her original personality, peace comes to Wonderland again. The succubi celebrate Hearts Day by releasing balloons. The Hatter joins in these celebrations, releasing balloons along with her friends March Hare and Dormouse. She says that she can now make money in peace.

Trivia

 * The Hatter is based on the character of the same name, also often referred to as the Mad Hatter, from the novel Alice's Adventures in Wonderland. A hatter is also a person who makes and sells hats: Succubus in Wonderland's Hatter does indeed sell hats, among other things.